WATSON’S WINE

Category
DIGITAL SHOPPING WALL, HONG KONG

Challenge

Help the leading specialist wine chain and lifestyle wine retailer showcase over 3,000 wines, including an exclusive range of rare vintages, through self-service kiosks at its retail stores. More importantly, to help shoppers find the perfect tipple for every occasion, taste and budget.

 

Insight

All levels of drinkers appreciate help finding or discovering new drinking recommendations and experiences.

 

Solution

A network of Digital Shopping Walls at its retail stores, powered by a centrally-managed content management system (CMS) that integrated with the inventory database to deliver real-time stock availability and pricing information. 

 

A major component driving shopper engagement and sales was the custom Wine Recommender module which helped beginner and advanced wine drinkers browse, search and discover wines for all occasions easily.