Grain and Pixel Ltd. | LINCOLN
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LINCOLN

Category
CAR SHOWROOM SOLUTION, CHINA

Challenge

Deploy and maintain an immersive car customization experience for new Lincoln car dealerships throughout China.

 

Insight

Get potential car buyers invested in the purchasing journey with a digital touchpoint that encourages hands-on experience with colour and material swatches, plus the ability to instantly customize and view desired car configurations in HD and real time.

 

Solution

Deployed the Personalization Studio that allowed customers to customize, view, save and share their desired car configuration. Leveraged RFID and the latest multi-touch technology to enable object recognition on an interactive table-top, where physical swatches from the materials bar content were scanned and triggered different content on the large format LED display.