LEADER

Category
CHINA, EXPERIENTIAL BOOTH

Challenge

Promote brand awareness and drive choice consideration for Leader products amongst young homeowners.

 

Insight

The pop-up booth at the International Horticultural Expo in Qingdao showcased how Leader celebrated customer individuality by demonstrating unprecedented levels of product personalization.

 

Solution

The user journey brought visitors through product customization processes, and rewarded their participation with a unique memento of their experience. Technologies deployed included:

  • Gesture Control
  • Real-time 3D Modeling
  • Augmented Reality
  • On-Demand Instant Printing