ADIDAS

Category
BOOST INNOVATION LAB, CHINA

Challenge

Re-imagine and the Adidas BOOST Innovation Lab with dynamic new activations to introduce the world’s #1 midsole technology, experience its benefits in real-time and facilitate shoppers purchasing journey in compelling fashion.

 

Insight

The beauty of an evolving technology is that it has great success stories to tell, and these needed to be told simply via experiential activations to encourage trial and drive sales.

 

Solution

Launched in time with the IAAF World Championships, and included configurable roadshow adaptations for all major marathons in China:

 

The following activations were also developed to support and bring the event to life:

  • 3D Holocase playing holographic animations that showcased key BOOST innovations and features

  • BOOST & EVA Pressure Mats for real-time run/jump tests to compare on-screen energy readings

  • BOOST Multi-Touch Kiosk that traced the evolution of BOOST technology, and showcased its game-changing components across product lines. Also included a Shoe Recommender module for shoppers to input their running preferences, compare and easily find the perfect BOOST shoe model for their needs.

  • BOOST Instrumented Treadmill – integrated with footscan and jog analytic software.