Create digital experience to enhance Siemens premium electric appliances image in 3-day T-Mall Brand Exhibition
Without sales purpose, the brand has to engage guests in experiencing appliances, surrounded by sophisticated environment.
Developed 3 touchpoints to interact with guest.
1. Approach the Freshness:
Projection of fish follows guests walking by, detected by Kinect.
2. Magic Motion Clean
Players turn their arms to mimic washing process
3. Mini Photo Booth
Guests arrange props on dishes and take pictures with Surface pro. They can scan QR code to download the picture.