SIEMENS

Category
EXPERIENTIAL BOOTH, OnsiteWork, PHOTOGRAPHY

CHALLENGE

Create digital experience to enhance Siemens premium electric appliances image in 3-day T-Mall Brand Exhibition

HIGHLIGHTS

  • Software development
  • Hardware consultancy & supply
  • Housing consultancy
  • Installation
  • Onsite Support

INSIGHT

Without sales purpose, the brand has to engage guests in experiencing appliances, surrounded by sophisticated environment.

SOLUTION

Developed 3 touchpoints to interact with guest.

1. Approach the Freshness:

Projection of fish follows guests walking by, detected by Kinect.

2. Magic Motion Clean

Players turn their arms to mimic washing process

3. Mini Photo Booth

Guests arrange props on dishes and take pictures with Surface pro. They can scan QR code to download the picture.