PWC APEC

Category
HONG KONG, MULTI-TOUCH TABLE, OnsiteWork

CHALLENGE

PwC needed an engaging digital platform to replace the traditional print handouts at its APEC event, capture attendee input and provide tracking data for analysis.

 

INSIGHT

Attendees typically welcome respite from information overload with an intuitive fun self-service facility to get the materials they need.

 

SOLUTION

Gamified the user experience on an interactive multitouch display so multiple users could learn and compare opinions from APEC leaders, download the results and relevant event materials in a fun and engaging fashion. 

 

More importantly, the digital platform allowed the event organizer to track user interaction, scores, poll opinions, collect feedback and optimize its content delivery throughout the event.