SWIRE PROPERTIES

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CNY 2016 PHOTO BOOTH, HONG KONG, OnsiteWork

Celebrating Chinese New Years with engaging interactive experience and share with friends.

 

CHALLENGE

Pacific Place approached us to create an activation to engage their customers during Chinese New Year, and to generate user share content, all within 3 weeks.

 

INSIGHT

A photo booth with fun elements to attract customer interaction and to take a photo for social sharing.

 

SOLUTION

Aligned with the theme of Chinese Knot, we created a touch screen mini game of drawing knots plus a photo taking function with AR effect. User shares the photo with Chinese Knots message on Facebook.

 

RESULTS

Average of 200 users per day over the 35 days period, and 4000+ photos have been sent out.