Create an engaging digital activation to promote health awareness in Westfield malls throughout New South Wales.
Health education can be fun and compelling, if it’s also simple to understand, inclusive and experiential.
Produced a video game on healthy eating and lifestyle, entirely controlled by users cycling on physical bicycles (speed and direction). Different bikes were used to cater to different ages, height and gender. Each deployment saw more than 100 unique players per day, and drew crowds of spectators from all walks of life.
Encouraged by its popularity, there are now ongoing talks to adapt this game for web and mobile.