JOHNNIE WALKER

Category
INTERACTIVE MAGIC MIRROR, OnsiteWork, SINGAPORE

Challenge

Promote awareness of Johnny Walker’s responsible drinking campaign and the brand’s association with the inaugural Singapore Grand Prix.

 

Insight

Race fans would like nothing better than to see themselves suited up as F1 race drivers, posing beside the car of their dreams.

 

Solution

We brought this fantasy to life for more than 6,000 people over 25 days.

 

This was accomplished via a groundbreaking technology that magically suited up a person’s reflection in an interactive mirror with a custom-sized virtual race outfit, complete with a virtual race queen to accompany them on the instant photo-shoot.