BENTLEY

Category
180° PHOTO EXPERIENCE, CHINA, OnsiteWork

CHALLENGE

Give launch attendees and channel partners a memorable first exposure to the ‘Bentley of SUVs’.

 

INSIGHT

With limited floor access to the physical car on launch day, every attendee’s highlight was to be able to get an exclusive shot with it, onsite and throughout flagship dealerships in China.

 

SOLUTION

Enter the first-of-its-kind 180-degree photo-booth with RFID and WeChat integration. Users selected from HDRI backgrounds, configurations and car colour, before registering their preferences via personalised RFID cards and posing for the shot.

Within 90 seconds, they each received via WeChat, a HTML 3D photo of themselves that they swipe and view in a 180-degree arc.

 

The following activations were also developed to support and bring the event to life:

  • RFID guest registration and tracking
  • Interactive video wall tunnel with RFID tracking to display personalised greetings to each attendee
  • 3D AR pop-up content from physical artefacts for viewing through VR Goggles